Increase traffic to your Amazon listings with coupon codes

Presenting our latest Amazon seller recap. Here, we provide updates, news and insights to keep you informed of key developments and ahead of your competition. Don't miss out - sign up here to be notified of these updates.

Using coupon codes to increase traffic

The use of coupon codes is a proven way to increase traffic to your listings on Amazon and was recently made available to sellers in Europe. However, there is a cost to this, as you’re offering a discount on each sale and a redemption fee each time a coupon is claimed by a buyer (£0.45 per redemption). Due to these costs, I would not advise using coupons on low margin products.

For other products, my advice is to test a coupon code for 1 week and then compare your performance with and without the coupon. If your overall profit for that product has increased during this 1 week test period, it’s a winner!

To create your first coupon, click on “Vouchers” under the “Advertising” menu in Seller Central. This is a strategy I’d test immediately, as there are very few sellers doing this in Europe right now.

Does Amazon owe you money?

I’d like to introduce Refunds Manager, who help sellers like you get repaid money they are owed by Amazon.

They audit your FBA account for discrepancies or mistakes made by Amazon, and submit cases to claim your money back.

I like this service because it’s hands off and they only get paid (25% commission) if Amazon owes you money! It works for Amazon US and EU too.

Interested? Check out their offering!

How to deal with Amazon Hijackers

This is a nice article by the team at Forecastly, and shows you the steps to take when your Amazon listing is hijacked - https://www.forecast.ly/amazon-hijackers/